Aboriginal TM TABLE OF CONTENTS

Ch 1: What’s in a Word? Aboriginal, Aboriginality, Aboriginalism, Aboriginalization
Ch 2: Aboriginalized Multiculturalism TM: Canada’s Olympic National Brand
Ch 3: Selling Aboriginal Experiences and Authenticity: Canadian and Aboriginal Tourism
Ch 4: Marketing Aboriginality and the Branding of Place: The Case of YVR
Conclusion: Thoughts on the End of Aboriginalization and The Turn to Indigenization

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