Table of Contents
Ch. 1 Old Dutch Potato Chips: A Canadian Company?
Ch. 2 The Changing Chip Industry: Potato Growers and Federated Fine Foods
Ch. 3 Corporate Mythology and Culinary Tourism: Hardbite and Covered Bridge Potato Chips
Ch. 4 Cheezies: A No Growth Model
Ch. 5 The “Romance” of Chocolate: Paulins, Moirs, and Ganong
Ch. 6 Candy Manufacturers: Surviving in an Anti-Sugar World
Ch. 7 Kids Bids Television: Advertising and Child Consumers